In the News

Artist Education Series: Head and Heart Marketing of Art

Artist Education Series, Session 1: “Head and Heart Marketing of Art”
Presented by Wood River Valley Studio Tour and the Sun Valley Center for the Arts

Wood River Valley Studio Tour and the Sun Valley Center for the Arts invite local artists to attend the first in a series of three artist education workshops.  Christina Tindle will facilitate “Head and Heart Marketing of Art” on Tuesday, July 9, 5:30- 7 pm, at the Sun Valley Center for the Arts in Ketchum. This workshop will get participants inspired to delve deeper into their creativity, confront myths about art and success, and help bridge the common gap between the creation of art and the business of art.

Christina will cover topics ranging from the different processes involved in being an artist and making a living, embracing an artistic approach to business and marketing, and invisible beliefs that inhibit art and self-promotion.  Whether you are a full-time, seasoned artist, or an artist supporting your work with a “regular” day job, this workshop will inspire and energize you, and help you identify next steps that will support the career you hope for.

ChristinaTindlePhotoChristina Tindle, M.A. Pyschology, works with clients to explore personal riches to create direction, happiness, leadership, ultimate health, wealth, and peak performance.  With over 25 years of counseling experience, working with diverse clients from Olympic athletes to artists, Christina’s fun and dynamic style helps people reach beyond perceived limitations to reach their goals.

 

ABOUT THE ARTIST EDUCATION SERIES

A collaborative offering from Wood River Valley Studio Tour and the Sun Valley Center for the Arts, the Artist Education Series is designed to help artists maximize their participation in the first annual Wood River Valley Studio Tour on October 19-20, 2013.  However, all local artists are invited to take part in and benefit from the series.

This year’s series is focused on helping artists market themselves and their work.  The completion of a piece is just the beginning of the process – the Artist Education Series will help artists take the next steps necessary to get their work noticed and in front of potential collectors.  From professionally documenting art with photographs that display the pieces clarity, accurate colors, and proper lighting, to making it easy for people to view the work through electronic and social media, the series will help local artists market their work.  Each session will also have time for questions, networking, and socializing.

Session Outline:

Head and Heart Marketing of Art with Christina Tindle, Tuesday, July 9, 5:30-7 pm, Sun Valley Center for the Arts, Ketchum

Marketing Your Art: Electronic and Social Media, Wednesday, August 21, Sun Valley Center for the Arts, Ketchum

Marketing Your Art: Photographing Your Work, Wednesday, September 18, Sun Valley Center for the Arts, Hailey

Best Small Towns for Art

ArtPlace, a collaboration of banks, foundations, businesses, and others, is focused on the role of the arts in the economic health of communities.  Through their annual initiative “America’s Top Twelve Small-Town ArtPlaces,” they named Ketchum as one of the top twelve towns with a population under 100,000 for the arts.  The study measured the number of arts related non-profit organizations, businesses, and individuals working in creative fields and recognizes “smaller communities in the country where the arts are central to creating the kinds of places where people want to live, work, and visit.”

Their description of Ketchum includes praise of the Sun Valley Center for the Arts and its quality exhibitions and nationally recognized annual Arts and Crafts Festival.  In an Idaho Mountain Express article following the award, Ketchum Mayor Randy Hall said,

“The City of Ketchum’s commitment to art and creativity is demonstrated in the receipt of this prestigious recognition by ArtPlaces, an award that is the result of hard work by many, including the Gallery Association and Ketchum Arts Commission.  We’re proud to be listed among the twelve communities and will continue to celebrate the rich culture that makes Ketchum unique.”

The Wood River Valley Studio Tour is excited to be adding an event that focuses specifically on the many accomplished local artists living in this community.  It is our goal to create an event that draws both residents and out of town visitors who will frequent local businesses throughout the tour, adding economic vitality during a normally quiet time of year.

Grant Received from Ketchum!

The KETCHUM EVENTS COMMISSION has awarded Wood River Valley Studio Tour, Inc. with an event funding grant of $2,000 for the first annual valley-wide studio tour in the greater Sun Valley community.  The Ketchum Events Commission was created by Resolution of the City Council in 2012 with the objective of supporting and conducting events which celebrate the spirit, character, history and heroes of the City of Ketchum.

Jen Smith, Chair of the Ketchum Events Commission, says, “The Ketchum Events Commission’s financial support of the Wood River Valley Studio Tour reflects the City’s enthusiastic support for the arts and for artists working right here in our community. Visiting an artist’s creative space is a unique and impactful experience, both for the visitor and the host. I personally look forward to taking advantage of this opportunity.”

We are grateful to Jen Smith, all of the KEC members, and the City of Ketchum! The City’s endorsement and welcome contribution demonstrates Ketchum’s commitment to supporting events that bring the City and the surrounding communities together.

2013 Call to Artists!

Call to Artists Early Registration Postmark Deadline: May 31, 2013

Extended Registration Postmark Window: June 1 – 21, 2013

Studio Tour: Saturday & Sunday, October 19-20, 2013, 10AM to 5PM

THE TOUR

Wood River Valley Studio Tour, Inc. is an Idaho non-profit organization celebrating the artistic talent of the Sun Valley, Idaho community, by connecting artists, art lovers, and those new to art, through an annual exploration of local artist studios.  By showcasing the creative community within the Wood River Valley, the tour aims to inspire regional and out of state visitors to travel to the valley to experience first hand the quality of locally produced art, our vibrant community, and the beauty of the valley’s natural environment.

Visual artists residing in and around the four cities which comprise the Wood River Valley – Bellevue, Hailey, Ketchum, and Sun Valley – will collectively open the doors of their studios annually to welcome in community members and visitors to the valley.

FOR ARTISTS

Working artists are invited to complete and submit a WRV Studio Tour Artist Application.  Artist information and applications can be obtained online at www.wrvstudiotour.org/for-artists.  Participating artists commit to opening their studios during the dates and hours of the tour to welcome art patrons, admirers, and collectors while they venture out on self-guided tours to meet and interact with the valley’s artists, observe the creative process, and purchase art.

Qualifying applicants maintain a working art studio located within the Wood River Valley of Idaho.  Accepted artists are expected to have completed a body of work representing a cohesive, visual art form, with professional execution.  WRV Studio Tour, Inc. defines the visual arts as art forms that are primarily visual in nature, such as ceramics, drawing, painting, sculpture, printmaking, photography, video, and filmmaking.  Artists are encouraged to contact WRV Studio Tour, Inc. with any questions as to the suitability of their art form and its acceptance for inclusion in the tour.

ARTIST REGISTRATION FEE

The 2013 WRV Studio Tour artist registration fee is $100.00 when submitted with a completed application and postmarked by or before May 31, 2013.  The extended registration period is June 1 – 21, 2013.  The registration fee for applications postmarked during the extended period is $150.00.  An artist’s registration fee will be waived/refunded for any artist who secures a corporate or individual sponsor donation, payable to WRV Studio Tour, Inc. equal to or greater than $500.00.  Sponsor information packets are available upon request, or can be downloaded from the website.

ABOUT

The formation of Wood River Valley Studio Tour, Inc. and the open studios event that will extend throughout the greater Sun Valley community are the result of the successful collaboration of two Wood River Valley entrepreneurs and business owners.

Brooke Bonner, director and co-owner of Green Antelope Gallery in Bellevue, Idaho, established her gallery in 2006.  Along with a small group of artists, Bonner, a fine-art photographer herself, created the Bellevue Open Studios event four years later. For three years, Bellevue Open Studios featured artists located in and around the City of Bellevue during the annual event.

Together, Bonner and Wood River Valley Studio Tour co-founder, Suzanne Hazlett, are excited to leverage the success of Bellevue Open Studios for a new event showcasing local artists from Bellevue to Sun Valley.

Suzanne Hazlett, wealth management advisor and president of Boulder Financial Alliance, L.L.C., based in Ketchum, is also a fine artist and owner of Sazu Studio, L.L.C. In the fall of 2012 Hazlett approached Bonner and posed the question of the gallery owner’s interest in collaborating to establish a valley-wide studio tour. “Yes!” was Bonner’s response before the question could be finished.

“We envision a community recognized nationally for the quality of its local artists, in which people from all walks of life are able to appreciate, learn about, and collect art,” says Bonner.

Additional information about the Wood River Valley Studio Tour can be found on this site and by phoning 208.725.0600.

THE WOOD RIVER VALLEY STUDIO TOUR, INC IS A 501(c)(3) NONPROFIT EDUCATIONAL ARTS ORGANIZATION
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